Why KOVA
Health got complicated on purpose.
Ninety-two ingredients in one scoop. Hidden doses. Ninety-nine dollars a month. The supplement industry makes money when you're confused — so it keeps you confused.
But here's what they don't tell you: when you cram ninety-two things into one scoop, most are just a tiny sprinkle. Too small to do anything. The long list isn't there for your health — it's there for the label.
More was never the answer. It was the business model.